Mumbai: dentsu X India has secured the digital media mandate for LG Electronics, a leading name in consumer electronics in India. This win came after a competitive multi-agency pitch and will be managed from the agency’s New Delhi office.
Under this mandate, dentsu X, a data and tech-driven agency within dentsu India, will provide a wide range of digital media solutions. This includes overseeing online marketing strategies across social media, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for both LG Electronics’ B2B segment and its B2C website.
The agency aims to enhance the brand’s digital presence with innovative and engaging strategies. By leveraging its expertise in media, technology, data, and content, dentsu X is set to deliver impactful digital-first experiences, fostering business growth and reinforcing LG Electronics’ leadership in the consumer electronics sector.
Commenting on the partnership, Jose Leon, CEO, dentsu X India said, “We are thrilled to welcome LG Electronics onboard. This strategic win aligns perfectly with dentsu X’s digital-first and data-driven approach. Our objective is to enhance LG’s digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry.”
Anita Kotwani, CEO, Media South Asia, dentsu added, “We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG’s blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X’s goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving its business objectives and further strengthen its industry leadership.”
Jae Hyung Jun, Head – Corporate Marketing, LG Electronics India commented, “We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X’s innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG’s connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”
