The Rise of Predictive Influence: Can AI Forecast Campaign Success?
For the longest time, influencer marketing has operated on a dangerous mix of instinct, hindsight, and hope. Brands picked creators ...
Gen Z has completely reshaped the beauty landscape: Nitin Panjwani, Colors Queen
Colors Queen, is an Indian beauty brand known for its affordable and inclusive makeup offerings. Founded in 2014, Colors Queen ...
JioStar and Sun Direct drive Pay TV adoption with large-scale outreach across UP and MP
Mumbai: JioStar, in partnership with Sun Direct, has concluded an extensive on-ground consumer outreach campaign across Uttar Pradesh and Madhya ...
LIA 2026 early bird deadline nears; 35% entry fee discount ends April 30
Mumbai: London International Awards (LIA) has announced the final call for its 2026 Early Bird entry window, with a 35% ...
Mathrubhumi triumphs at the Golden Award of Montreux
Kochi: Mathrubhumi Group has secured international recognition at the prestigious Golden Award of Montreux 2026, marking a significant milestone for ...
Affle names Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets
Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed ...
Times Network Unveils India’s Most Comprehensive Exit Poll Coverage Across Times Now and Times Now Navbharat
Mumbai: Times Network, India’s leading broadcast network, has announced the next phase of its expansive election programming coverage, co-powered by ...
IAB Tech Lab introduces new OpenRTB Live content signals for public comment
Mumbai: IAB Tech Lab has announced a set of new OpenRTB attributes and a substitution macro aimed at enhancing transparency in ...
Chandrika enters premium beauty segment with ‘Soundarya’, targets young Kerala consumers
Kerala: Wipro Consumer Care and Lighting’s iconic Ayurvedic soap brand Chandrika has announced its foray into the premium personal care ...
Fevicol’s ‘Kursi Pe Nazar’ turns everyday power play into classic cultural commentary
Mumbai: Pidilite Industries Limited has launched its latest Fevicol television commercial, ‘Kursi Pe Nazar’, a campaign rooted in a deeply ...
