IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and ...
Predictive analytics is only as good as the questions you’re willing to ask: Taniya Pandey, VLCC
Medianews4u.com caught up with Taniya Pandey Chief Marketing Officer India, South East Asia & Middle East VLCC Pandey is a ...
tgthr. appoints Shamima Pereira and Sonia Kumar in leadership roles
Mumbai: tgthr., the integrated creative, media, and production agency, has announced key additions to its leadership team with two senior ...
Sujata Appliances’ campaign ‘Sujata For Life’ aims to encapsulate the hope, uncertainty, and emotions that arrive with entering a new phase of life
Mumbai: Sujata Appliances, a consumer durable brand has unveiled an emotionally resonant new bridal campaign, highlighting its mixer grinder series ...
JK Maxx Paints blends humour and insight with Akshay Kumar in new integrated brand campaign
Mumbai: JK Maxx Paints, backed by JK Cement Limited, has unveiled its latest brand campaign, “Maxx Karo, Relax Karo”, marking ...
Zee Tamil’s Killadi Jodis concludes with grand finale; Amar & Gayathri emerge winners
Chennai: Zee Tamil’s popular reality show Killadi Jodis has concluded on a high note with a grand and thrilling finale, ...
Opraah FX creates insight-Led Samsung Ad film with Cheil India featuring Harleen Deol
New Delhi: OpraahFX has conceptualized and executed a new digital ad film for Samsung in collaboration with Cheil India, featuring ...
Swiggy partners with Dinesh Karthik for IPL campaign celebrating food and cricket culture
Mumbai: Swiggy has announced an association with veteran cricketer Dinesh Karthik during the ongoing Indian Premier League season, unveiling a ...
Prime Video sets May 15 premiere for Tamil Original suspense drama Exam
Mumbai: Prime Video has announced the global premiere date of its upcoming Tamil Original suspense drama Exam, set to launch ...
Blue-collar hiring drops 1.52% during IPL despite massive ad spend: WorkIndia
Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League ...
