New Delhi: OpraahFX has conceptualized and executed a new digital ad film for Samsung in collaboration with Cheil India, featuring cricketer Harleen Deol. The campaign spotlights the Galaxy S26 Ultra’s “World’s First Privacy Display,” built around a relatable consumer insight.
The ad film draws from a common everyday scenario—screens attracting unintended attention even in moments that require focus. Leveraging this observation, the narrative highlights Samsung’s innovation designed to ensure that on-screen content remains visible only to the user.
Featuring Harleen Deol, the film unfolds through a light, culturally relevant moment where even a coach notices everything except the player’s screen. The storytelling approach subtly communicates the product benefit without overt messaging, positioning the device as an enabler of privacy, focus, and uninterrupted performance.
Shot with a cinematic, platform-native approach, the campaign is tailored for digital-first audiences, integrating product innovation seamlessly into engaging storytelling formats suited for fast-scrolling environments.
The initiative reflects a broader shift in advertising toward insight-led narratives that prioritize authenticity, relatability, and real user experiences over traditional hard-sell techniques.
With this campaign, OpraahFX continues to strengthen its positioning as a partner for brands seeking culturally relevant, high-impact digital content.
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Credits:
Samsung Team: Shirish, Aditi Thakur, Akanksha Sharma
Cheil India Team: Rohit Negi, Yashaswi Jain
Opraah FX Team: Sagar Mahindra, Raghav Aggrawal
