Occasion Marketing in the Age of Wellness: How Brands Can Stay Relevant Without Over-Selling
Celebration Has Evolved There was a time when occasion marketing followed a predictable formula. Festivals meant indulgence. Summer meant sugary ...
Category leadership plays a critical role in building strong brand recall, pricing power and consumer trust: Vikas Iyer, Lenexis Foodworks
Lenexis Foodworks-owned Desi Chinese QSR chain Chinese Wok earlier this year consolidated its creative, social, and media mandate with Havas ...
Local revenue is not just the cherry on top anymore—it’s the primary lever for value creation: Mohit Burman, Punjab Kings
On the back of reaching the final of the previous season of the IPL the franchise Punjab Kings is targeting ...
Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness
Mumbai: Abbott has rolled out a nationwide awareness campaign on National Vitamin C Day, underscoring the importance of Vitamin C ...
OpenAI reshuffles leadership amid IPO buzz, health-related exits
Mumbai: OpenAI is navigating a fresh wave of leadership transitions as it prepares for a potential public listing, with changes ...
DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25
Mumbai: Prasar Bharati’s financials for FY 2024–25 present a mixed picture, where the continued dominance of its DTH platform, DD ...
Publicis Groupe to acquire 160over90, strengthens global sports marketing play
Paris: Publicis Groupe has entered into a definitive agreement to acquire 160over90, the global sports and culture-focused agency owned by ...
Creative Galileo names Manish Doshi as Chief Operating Officer
Mumbai: Creative Galileo has announced the appointment of Manish Doshi as its Chief Operating Officer (COO), strengthening its leadership team ...
Irasva Fine Jewellery unveils first lab-grown diamond collection ‘ISSHO’ in Mumbai
Mumbai: Irasva Fine Jewellery has launched its first-ever lab-grown diamond collection, ‘ISSHO’, in collaboration with actor and singer Shibani Akhtar, ...
Pay10 unveils ‘Pay10 World’ in India with ‘No Borders. Just Business.’ Campaign
Mumbai: Pay10 has announced the launch of ‘Pay10 World’ in India, supported by its new campaign, “No Borders. Just Business.”, ...
