New Delhi: Ipsos, one of the world’s leading market research companies, has announced the launch of Product Studio, an AI-native product testing platform designed to combine speed, scientific rigor and human insights to help businesses accelerate product development and time-to-market.
Developed in collaboration with leading global consumer goods manufacturers, Product Studio aims to transform the product testing process by enabling marketing and technical insights teams to access product performance results within hours of fieldwork rather than weeks. According to Ipsos, the platform delivers timelines that are 35% faster while offering flexible customization aligned with manufacturers’ testing protocols and Ipsos’ established methodologies.
The launch comes as brands face increasing pressure to innovate faster while maintaining product quality and consumer relevance in an evolving marketplace.
“The context in which consumers engage with products has fundamentally changed – product testing must evolve
with it,” says Dr. Nikolai Reynolds, Ipsos Global Head of Product Testing, “Product Studio ensures businesses aren’t just catching up – they’re leading.”
As an AI-native platform, Product Studio introduces a range of advanced capabilities, including an early insights dashboard to support cross-functional decision-making, synthetic data augmentation to accelerate product development while maintaining scientific validity, next-generation discrimination techniques to uncover deeper consumer perceptions, and dynamic meta-analyses that track changes across markets, demographics and time periods.
The platform is fully integrated with Ipsos’ global product testing practice and leverages technologies such as consumer video analysis, observational methodologies, multimodal AI, AI agents and smart labelling technology to capture authentic product usage insights at scale.
Ipsos currently tests more than 10,000 products annually across over 90 markets and has access to a global respondent base exceeding 5.5 million consumers. Product Studio is already available in 11 markets, including Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, New Zealand, the United Kingdom and the United States, with further global expansion planned later this year.
Commenting on the platform’s relevance for brands, Anthony Dsouza, Group Service Line Leader, Innovation and Observer, Ipsos India, said, “Consumers don’t experience products in isolated moments anymore — they experience them in motion, shaped by culture, context, and constantly rising expectations. Product Studio helps brands learn at that same speed, without losing the depth of human understanding behind great product decisions.”
Ipsos also confirmed that Product Studio is expected to be rolled out in India soon through a phased approach. The launch will begin with limited market access before gradually expanding availability, supported by localized compliance requirements, infrastructure readiness and pricing considerations.
With Product Studio, Ipsos aims to redefine product testing by combining AI-driven speed with deep consumer understanding, helping businesses make faster, more informed decisions while maintaining scientific accuracy and market relevance
