Dish TV reinforces value proposition with ‘Always-On’ campaign focused on hassle-free viewing
Mumbai: Dish TV India Ltd has unveiled a new advertising campaign built around the thought, ‘Kuch chhota sa karne par, ...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground ...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no ...
Non-linear consumer journeys require a robust strategy to bridge platform fragmentation and drive results: Akhil Nair, BigTrunk Communications
BigTrunk Communications is a full-service, performance-driven digital marketing agency helping brands scale through data-backed strategies and creative solutions. They have ...
The One Show 2026 announces 33 finalists from India across categories
New York: The One Club for Creativity has announced the finalists for The One Show 2026, with India securing a ...
Anupriya Acharya, Dheeraj Sinha, Kainaz Karmakar Lead India’s Jury Presence at Cannes Lions 2026
Mumbai: India has once again cemented its position as a key creative powerhouse on the global stage, with a strong ...
Sharjah Publishing City hosts strategic forum in New Delhi to boost global publishing opportunities
New Delhi: Sharjah Publishing City Free Zone, in collaboration with Hindustan Times and Mint, hosted a strategic publishing forum in ...
IAB Tech Lab announces Dynamic Traffic Engine donation from Amazon Ads to improve bidstream efficiency
Mumbai: IAB Tech Lab has announced the donation of Amazon Ads’ Dynamic Traffic Engine (DTE), a new framework aimed at ...
Asian Paints celebrates identity and longevity with ‘Rangon Ki Warranty’ corporate campaign
Mumbai: Asian Paints has unveiled its latest corporate campaign, ‘Rangon Ki Warranty’, building on the insight that colours in Indian ...
KFC and Pizza Hut Singapore appoint WPP Media for integrated media mandate
Singapore: WPP Media has been appointed as the integrated media agency for KFC Singapore and Pizza Hut Singapore, following a ...
