Chai Bisket rolls out ChaiShots and a ₹20 crore fund to power creator ecosystem
Mumbai: Chai Bisket, the pioneers of Telugu digital entertainment, has officially launched Chai Shots, India’s first regional short-series OTT platform ...
Google, Telangana Government unveil Google for Startups Hub in Hyderabad
Hyderabad: Google and the Government of Telangana have jointly launched the Google for Startups Hub at T-Hub in Hyderabad, marking ...
Yes Madam’s ad campaign featuring Anita Hassanandani promotes hygienic at-reinforces the brand’s commitment to safe, clean and deeply relaxing self-care experiences
MUMBAI: After Yes Madam became the first brand to feature Ekta Kapoor in an ad and later roped in Sakshi ...
Communicate India named Strategic PR Partner for Ember Cookware’s Clean-Kitchen drive
MUMBAI: Ember Cookware, which claims to be a 100% non-toxic, non-stick cookware brand, has appointed Communicate India (CI), as its ...
“The South Doesn’t Follow Trends—It Creates Them”: Krishnan Kutty on JioHotstar’s Big Bet on Regional Storytelling
Chennai: At a high-energy media roundtable, Krishnan Kutty, Head – Entertainment (South), JioStar, positioned South India as the country’s most ...
“40–45% of Our South Consumption Is on Connected TV”: Sushant Sreeram on JioHotstar’s South UnBound Strategy
At the media roundtable announcing the South UnBound initiative, Sushant Sreeram outlined the founding ambition behind JioHotstar: to fundamentally redefine ...
Sunny Side Up boosts Bangalore leadership with strategic hires across creative and client services
Bangalore: Sunny Side Up, the independent brand and creative consultancy with offices in Bangalore and Hyderabad, has expanded its leadership ...
Mark Titus promoted to President – Decorative Business at Nippon Paint India
Chennai: Nippon Paint India, one of the country’s fastest-growing paint and coatings companies, and part of the NIPSEA Group and ...
WAVES OTT partners with CRIS to bring public-service entertainment to millions via RailOne App
Mumbai: WAVES OTT, Prasar Bharati’s rapidly expanding digital entertainment platform, has announced a strategic partnership with the Centre for Railway ...
Hector by Wondrlab goes global, serving 350+ brands across US and Japan
Mumbai: Wondrlab, India’s fastest-growing mar-tech network, announced that Hector, its proprietary commerce-media platform, now powers growth for over 350 brands ...
