MUMBAI: Ember Cookware, which claims to be a 100% non-toxic, non-stick cookware brand, has appointed Communicate India (CI), as its Public Relations partner. This collaboration marks a step in Ember’s mission to bring clean, high-performance cookware to every Indian home and spark meaningful conversations about wellness, food, and lifestyle.
With its proprietary Arcilla ceramic coating and Thermoclad technology, Ember has redefined how India cooks, offering toxin-free, high-performance, and beautifully designed cookware that is accessible rather than aspirational luxury. As Ember expands beyond metros into diverse regions and audiences, Communicate India’s deep understanding of India’s cultural and regional landscape will help the brand scale its voice and connect authentically with changemakers, creators, and households across the country.
Siddharth Gadodia, Co-Founder & CEO, Ember Cookware, said, “India’s appetite for wellness-focused, high-quality kitchenware is growing rapidly, and Ember is proud to be at the forefront of this clean-kitchen movement. We’re not just building products; we’re shaping conversations about how India cooks and eats. Communicate India’s expertise in lifestyle and consumer brands, coupled with their ability to craft culturally resonant narratives across diverse audiences, makes them the ideal partner to amplify our mission and take our story nationwide.”
Himanshi Tandon, co-founder, CMO, Ember Cookware, said, “Our goal has always been to make clean, high-performance cookware desirable and accessible for Indian households, from big cities to smaller towns. With their pulse on India’s evolving consumer landscape and a track record of shaping conversations for lifestyle brands, Communicate India will help us educate consumers on the benefits of toxin-free cooking and further position Ember as India’s go-to brand for modern, design-led kitchens.”
Akshaara Lalwani, founder, CEO, Communicate India, said, “Ember is a rare brand that combines form, function, and a genuine purpose. In just a short time, it has earned immense organic love and is already driving a cultural shift toward clean cooking. We’re inspired by Ember’s global outlook and its commitment to innovating for India, from its Innovation Lab to its strong industry backers. Our role will be to take this powerful voice to scale, build real conversations with the people shaping culture across the country, and help cement Ember’s position as a movement rather than just a cookware brand.”
This partnership comes at a time when India’s premium cookware segment is undergoing a transformation, fuelled by rising home cooking, a heightened focus on wellness, and global culinary trends. With Communicate India’s expertise and Ember’s innovation-led approach, the collaboration aims to create high-impact campaigns that transcend luxury categories and resonate with a diverse spectrum of Indian consumers, from creative professionals to families building their first kitchen.
