What you can’t measure, doesn’t count – Tips to optimize the performance of a marketing campaign
The proliferation of the Internet has changed the way people search for products and purchase them. We live in the ...
Prasar Bharati bolsters its digital initiative PBNS to offer authentic news
The public service broadcaster, Prasar Bharati is bolstering its digital news wing, Prasar Bharati News Service (PBNS) aiming to disseminate ...
Google strikes landmark agreement with German media to pay for online content
The tech giant Google has entered into a landmark agreement with a number of German media organisations to pay for ...
XPDEL, a US-based eCommerce fulfillment network, launches operations in India
Mumbai: XPDEL, a fast-growing US-based eCommerce Fulfillment center network, today announced its entry into the Indian markets. XPDEL plans to start ...
Manan Sharma Vashisht spearheads the expansion of ReBrand Gurus LLC in the US
New Delhi: ReBrand Gurus, a leading tech branding organization focused on offering various digital marketing, web development, and designing services ...
Sony Entertainment Television reveals the ‘Sharks’ for the very first edition of Shark Tank India
Mumbai: The Business Reality show Shark Tank is gearing up for its very first season in India that will reinvigorate ...
WARC Awards for Effectiveness 2022 are now launched and jury chairs named
CMOs and senior marketing executives from HSBC, Japan Airlines, Kimberly-Clark, Pernod Ricard, PwC and Xbox appointed Jury Chairs A global ...
Sarah Trombetta Returns to WPP/Grey as Chief Client Officer for P&G, Asia, Middle East & Africa
Grey Group announced today the appointment of Sarah Trombetta as the Chief Client Officer, Procter & Gamble, Asia, Middle East ...
OnePlus and Andolan Production create a feature film shot entirely on OnePlus 9 Pro 5G
Bengaluru: OnePlus, the global technology brand, today announced its association with Vikramaditya Motwane’s Andolan Production as well as the Big ...
Indian consumers show digital endurance as the festive season drives sales across categories: Criteo
Mumbai: Criteo, the global technology company that provides the leading Commerce Media Platform, today released the findings from the 2021& ...
