Bengaluru: OnePlus, the global technology brand, today announced its association with Vikramaditya Motwane’s Andolan Production as well as the Big Bad Wolf Studios and the Odd and Even Productions to produce a new feature film titled ‘2024’. The 60-minute action thriller is entirely Shot on OnePlus, using the incredible camera capabilities of the OnePlus 9 Pro 5G.
Set in 2024, the film tells the endearing story of four youngsters who grew up together in an orphanage in Dharavi as they struggle to survive in a dystopian environment resulting from a mutating virus. The gripping tale of the film urges viewers to reflect on one’s learnings and takeaways from the recent pandemic experiences.
As a brand, OnePlus has pushed for the ultimate performance combined with the best user experience across all products. Made possible through the partnership with legendary professional camera manufacturer Hasselblad, the OnePlus 9 Pro 5G delivers the ultimate flagship camera experience of the OnePlus 9 Series, ensuring that it is ready to handle the most demanding tasks with ease. Keeping with the spirit of the brand, OnePlus is showcasing the exceptional potential of this device through a whole feature film shot entirely on the OnePlus 9 Pro 5G.
Addressing the partnership, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared, “We at OnePlus are very excited to announce our partnership with Vikramaditya Motwane’s Andolan Production for the new feature film, “2024”. With the feature film being entirely shot on our flagship OnePlus 9 Pro 5G, we are delighted to showcase the exceptional camera quality of our flagship devices that offers more accurate colors and premium image quality to users. “Shot on OnePlus” has been one of the most successful photography and videography initiatives that we undertook. And it continues to hold a very special place in the hearts of our community. We are truly delighted to have partnered with Vikramaditya Motwane for this unique project. Motwane’s creative vision and cinematic excellence not only garners immense industry recognition but also serves as a source of inspiration for us at OnePlus and truly resonates with our brand’s Never Settle spirit. we hope this also inspires our community to push their own creative boundaries enabled by their OnePlus devices”
Commenting on the association, Vikramaditya Motwane, Director, Andolan Films shared, “I am excited to associate with OnePlus and help me create the first Indian ‘Shot on OnePlus’ film. As a filmmaker, I have always been interested in using the latest technology and this film is a story where the use of the new OnePlus device fits beautifully. Our Director, Rohin Nair, and the team are pretty enthusiastic to start this journey and we look forward to presenting the film soon to the audience.”
Featuring state-of-the-art hardware and meticulous software calibration from Hasselblad, the OnePlus 9 Pro 5G brings more perceptually accurate and natural-looking colors to the camera experience. The film is set to release on Tuesday, 23rd November on Disney Hotstar India. The official teaser to the film can be viewed here.