Saint-Gobain Glass Strengthens Brand Recall with IPL-Backed ‘As Tough As Glass’ Campaign
Chennai: Saint-Gobain India is leveraging the scale of the Indian Premier League (IPL) to challenge long-held perceptions about glass through ...
BKT names Yamini Gharge as Deputy General Manager – Media Planning and PR for India Operations
Mumbai: Balkrishna Industries Limited (BKT) has announced the appointment of Yamini Gharge as Deputy General Manager – Media Planning and ...
Same Video. Different Meanings. How Context Is Rewriting Content
The past few months, I have been seeing a pattern that has started showing up on my social platform feeds. ...
About Films acquires rights to bring Prof. E. Balagurusamy’s story to the big screen
Mumbai: About Films has acquired the rights to develop a feature film inspired by the life and legacy of Prof. ...
The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru. ...
Hyper-local engagement is definitely important for us, especially in building a strong and loyal community: Ajay Shetty, Nova House
While premium hospitality and dining experiences have traditionally been concentrated in areas like South Mumbai, Bandra, or Lower Parel, a ...
How Experiential Design is Replacing Traditional Advertising as the Primary Driver For Buyer Engagement
For decades, real estate marketing operated with a fairly straightforward playbook. The narrative was built around location advantages, amenities, price ...
Brands that stop shaping narratives leave space for others to define: Roshan Mohan, PCG
Pepper Communications Group (PCG) is an integrated communications firm built on over a decade of expertise across Public Relations, Social ...
Sachin Pilgaonkar backs ‘Kissa Shuru Talkies’ mission to bring new releases to rural India
Mumbai: Aiming to bridge the entertainment gap in rural India, Kissa Shuru Talkies (KST) has launched a new home cinema ...
Akkio appoints Christian Juhl to Board of Directors
Mumbai: Akkio, an AI infrastructure company powering agentic workflows across media organizations, has announced the appointment of Christian Juhl, former ...
