Mumbai: Anand Shankar has joined as Director Marketing for Zee Keralam at Zee Entertainment Enterprises Limited.
In his new role, Anand will lead the marketing function for Zee Keralam and focus on driving brand growth, strengthening consumer connect, and accelerating strategic initiatives for the channel in Kerala’s competitive television landscape.
Before joining Zee Entertainment, Anand served as Sales Lead – South & East at Balaji Telefilms Ltd., where he was responsible for driving business growth and strengthening market presence across key regional markets.
With over 13 years of experience across media, broadcasting, brand partnerships, and integrated marketing, Anand brings a strong mix of strategic and commercial expertise to his new role.
Over the course of his career, he has held leadership and business roles across several prominent organisations including Arha Media & Broadcasting Pvt Ltd, The Muthoot Group, Radio Mirchi, Malayala Manorama Co. Ltd., CommonFloor, and The Hindu. He began his professional journey with The Hindu in 2011 as Advertisement Officer.
Throughout his career, Anand has built capabilities across revenue strategy, new market development, brand solutions, business development, and integrated media sales, contributing to growth initiatives across diverse sectors and consumer segments.
His appointment comes at a time when regional entertainment continues to witness increasing competition and evolving viewer preferences, with marketing and audience engagement playing an increasingly strategic role in driving channel growth.
