Gracenote introduces Content Connect to power precise program-level CTV targeting
Mumbai: Gracenote, Nielsen’s entertainment metadata leader, has launched Gracenote Content Connect, a new CTV advertising platform designed to give agencies, ...
Publicis Groupe ushers in its second century with AI-powered New Year Wishes film ‘A Lion Never Gives Up’
Mumbai: Publicis Groupe has launched its special New Year Wishes campaign, marking a historic milestone as the company prepares to ...
Senco Gold & Diamonds redefines bridal expression in new campaign
MUMBAI: Senco Gold & Diamonds has launched its new Wedding Collection. This exquisite collection pays tribute to the rich heritage, ...
2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts
Recently, Digidarts, a digital-first marketing agency pioneering AI-led marketing innovation, has launched DareAISearch, a first-of-its-kind AI-GEO solution that helps brands ...
Thermocool highlights modern India’s lifestyle shift with new Saif Ali Khan TVC
MUMBAI: Thermocool, which works in the area of home appliances, has announced the launch of its new TVC featuring Bollywood ...
A concern is emerging of low openings for well-budgeted films in Tamil and Telugu markets: Ormax Cinematix
MUMBAI: Ormax Cinematix (OCX) is Ormax Media's proprietary campaign tracking and forecasting tool for theatrical film releases in eight major ...
Dream11 evolves beyond gaming with new sports entertainment platform
Mumbai: Dream11, India’s leading fantasy sports platform with over 250 million users, has announced a significant strategic pivot — transforming ...
Vipul Amrutlal Shah announces expansion with launch of Sunshine Pictures Digital and Sunshine Music
Mumbai: Renowned filmmaker Vipul Amrutlal Shah, celebrated for delivering some of India’s most impactful and commercially successful films under the ...
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and ...
Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared ...
