Mumbai: Dream11, India’s leading fantasy sports platform with over 250 million users, has announced a significant strategic pivot — transforming itself from a pure-play gaming platform into a global second-screen sports entertainment ecosystem. The evolved platform aims to deepen fan engagement by complementing live sports broadcasts with real-time interactive experiences.
The new Dream11 experience places fans at the centre of sports viewing through creator-led live watch-along sessions, real-time reactions, community banter, and free-to-play fantasy formats, all designed to elevate engagement and enhance broadcast viewership. The shift aligns with Dream11’s mission to “Make Every Match More Exciting”, while opening new opportunities for sports creators to build content that is authentic, raw, and interactive.
As part of this pivot, Dream11 will empower a growing creator community to host match rooms, facilitate live commentary, share reactions, and build fan communities around teams, leagues, and sports moments — redefining how audiences consume live sports beyond passive viewing.
Speaking on the announcement, Harsh Jain, Co-founder and CEO, Dream11 and Dream Sports, said, “No sports fan should ever watch a match alone. Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match. We want to give all sports fans an opportunity to be heard and seen by millions of others. And this time, we are making it from India, for the whole world.”
With the global rollout, Dream11 aims to redefine second-screen sports engagement and expand its footprint across international markets. The platform’s evolution mirrors the rise of interactive fan-first ecosystems, where live content, community, and creator-powered storytelling increasingly shape digital sports consumption.
