A shift in the digital landscape: Discovering the potential of advertising on the OTT platform
Ever since the lockdown, the viewership of OTT Platforms like Hotstar, Netflix Prime, and other growing platforms have increased considerably ...
Zee Zest serves as a platform for brands to reach a focused SEC-A target audience: Amit Nair, Zee Zest
Earlier this month, ZEEL launched its first lifestyle channel, Zee Zest with a clear focus on content that will be ...
South GECs WK 40: Asianet leads the Malayalam market; Star Suvarna at No. 2 in the Kannada market
According to BARC Ratings of South GEC for week 40, the following are the ranking of various Regional GECs. Malayalam: ...
BARC remains committed to its Stakeholders
Mumbai: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience ...
Zee Live partners with Instagram to bring the global festival ‘It’s A Girl Thing’ to India
New Delhi: Zee Entertainment Enterprises Limited’s live entertainment and IP vertical – Zee Live has partnered with internationally renowned events ...
BARC WK 40: Colors achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 40 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 867mn impressions. In ...
Star Maa Becomes Top Player in India for Pay Entertainment Channel
Hyderabad: Star Maa has been setting up examples through various Programmatic presentation with inspiring stories, audacious reality format, Start stud ...
Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye
Mumbai: Tata Mutual Fund continues its strategy of using Video as a prime medium of communication. The AMC has relaunched ...
‘Hum Na Rukenge’: A clarion call from Sonata
New Delhi: Embodying the quintessentially Indian spirit of perseverance against all odds, India’s favourite watch brand, Sonata, launches the ‘Hum ...
Boundless Media announces web series ‘CANCELLED’
New Delhi: New-age content house Boundless Media has geared up to launch yet another 2020 web series titled ‘CANCELLED’ a ...
