• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye

by Editorial
October 17, 2020
in Brand Stories, Featured
2 min read
Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye
Share Share ShareShare

Mumbai: Tata Mutual Fund continues its strategy of using Video as a prime medium of communication. The AMC has relaunched its very successful campaign EkAurSIPHoJaaye™ (EASHJ).

The redux campaign is timed with the 25th year celebration of the launch of Tata Mutual Fund’s 1st fund.

Prathit Bhobe

“Much like the approach to Systematic Investment Plan (SIP), the company has built its trust and franchise one day, one investor, one channel partner. There is a huge sense of satisfaction and expectation that investors and partners will support and trust our brand.” said Prathit Bhobe, CEO & MD, Tata Asset Management.

The campaign encourages investors across the board to not just start investing but also adding more SIPs for every goal in life. Every good needs to be done again and everything that one enjoys is always brought again. However, these spends need to be spaced out, planned and invested for.

Be it a vacation, shoes for sports / work / everyday wear / a new gizmo / work at home, everything needs a well-planned approach and commitment. SIPs are the most common and disciplined way of rewarding oneself by being prudent about spends and smart about investing. The campaign covers both “me” and “us” individuals and families both of whom need planning.

M.V.S.Murthy

“Being out of pocket, leaves you with a feeling of lack. Parsimony leads to squirreling away not just for winters but anytime one wants to spurge or reward. And this must not be done out of guilt but out of the confidence of having earned and invested for the treat. The campaign will run for 90 days on the trot and extend into the next quarter in a new avatar”, says M.V.S.Murthy, Head-Marketing & Digital, Tata Asset Management.

An attempt has been made to showcase some of the key funds as per their relevance in the present context of the economy and hope of a possible uptick. However, consistently investing and not timing the market is the key for long term success. The campaign uses multiple formats to keep telling the story why every small goal and any day is a good time to get started. And if you have many a dream to fulfil, then EkAurSIPHoJaaye™ translated to HaveAnotherSIP™. Self-service channels have seen an increasing SIP count month on month this FY for Tata Mutual Fund. The AMC expects that this campaign will encourage investors and channel partners to showcase opportunities and goals that can be accomplished by SIPs.

Tags: EkAurSIPHoJaayeHaveAnotherSIPM.V.S.Murth Tata Asset Management.Prathit Bhobe Tata Asset Management.Tata Mutual Fund

Related Posts

Infectious Advertising assigned the creative mandate for Ebco
Advertising

Infectious Advertising assigned the creative mandate for Ebco

by Editorial
April 19, 2021
0

Mumbai: Infectious Advertising has won the creative mandate for Ebco, India’s leading furniture hardware manufacturer. Infectious will handle the ATL,...

Read more
Vigor Media Worldwide India office bags PR mandate for Ruchira Green Earth
Featured

Vigor Media Worldwide India office bags PR mandate for Ruchira Green Earth

by Editorial
April 19, 2021
0

New Delhi: Vigor Media Worldwide has bagged the PR mandate of  Ruchira Green Earth, India’s leading manufacturer of Lithium batteries...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Subscribe to Newsletters

Trending

Straight Talk with Krishnan Kutty – Business Head of Star Vijay
Featured

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

by Editorial
September 11, 2017
0

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.