• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye

by Editorial
October 17, 2020
in Brand Stories, Featured
2 min read
Tata Mutual Fund relaunched its very successful campaign #EkAurSIPHoJaaye
Share Share ShareShare

Mumbai: Tata Mutual Fund continues its strategy of using Video as a prime medium of communication. The AMC has relaunched its very successful campaign EkAurSIPHoJaaye™ (EASHJ).

The redux campaign is timed with the 25th year celebration of the launch of Tata Mutual Fund’s 1st fund.

Prathit Bhobe

“Much like the approach to Systematic Investment Plan (SIP), the company has built its trust and franchise one day, one investor, one channel partner. There is a huge sense of satisfaction and expectation that investors and partners will support and trust our brand.” said Prathit Bhobe, CEO & MD, Tata Asset Management.

The campaign encourages investors across the board to not just start investing but also adding more SIPs for every goal in life. Every good needs to be done again and everything that one enjoys is always brought again. However, these spends need to be spaced out, planned and invested for.

Be it a vacation, shoes for sports / work / everyday wear / a new gizmo / work at home, everything needs a well-planned approach and commitment. SIPs are the most common and disciplined way of rewarding oneself by being prudent about spends and smart about investing. The campaign covers both “me” and “us” individuals and families both of whom need planning.

M.V.S.Murthy

“Being out of pocket, leaves you with a feeling of lack. Parsimony leads to squirreling away not just for winters but anytime one wants to spurge or reward. And this must not be done out of guilt but out of the confidence of having earned and invested for the treat. The campaign will run for 90 days on the trot and extend into the next quarter in a new avatar”, says M.V.S.Murthy, Head-Marketing & Digital, Tata Asset Management.

An attempt has been made to showcase some of the key funds as per their relevance in the present context of the economy and hope of a possible uptick. However, consistently investing and not timing the market is the key for long term success. The campaign uses multiple formats to keep telling the story why every small goal and any day is a good time to get started. And if you have many a dream to fulfil, then EkAurSIPHoJaaye™ translated to HaveAnotherSIP™. Self-service channels have seen an increasing SIP count month on month this FY for Tata Mutual Fund. The AMC expects that this campaign will encourage investors and channel partners to showcase opportunities and goals that can be accomplished by SIPs.

Tags: EkAurSIPHoJaayeHaveAnotherSIPM.V.S.Murth Tata Asset Management.Prathit Bhobe Tata Asset Management.Tata Mutual Fund

Related Posts

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

Read more
Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma
2021

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

by Kalpana Ravi
January 23, 2021
0

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition Khushboo Solanki Sharma, Founder of Zero...

Read more
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021

Subscribe to Newsletters

Trending

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.