Was BARC’s move warranted?
Mumbai: Yesterday BARC released a statement saying they would be pausing Audience Estimates for the next 8-12 weeks. What made ...
Fail fast. Learn faster. Life Lessons and more from the Super VPs of Gozoop in Straight Talk
In this Part Two of the Straight Talk with the Super Vice-Presidents of Gozoop, we dive deep into the unknown ...
Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...
Count of Advertisers and Brands using sports personality for celebrity endorsement grew by 19% & 23% respectively in IPL 13 over IPL 12: TAM Sports-13 Advertising Report
The TAM Sports-IPL 13 Advertising Report based on IPL 12 and IPL 13. The report will be for the 16 ...
News Broadcasters Federation objects to BARC’s decision to cease ratings of News Channels
Mumbai: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing interests of news broadcasters from across ...
Pee Safe and Raho Safe appoint Bhutanese actor and influencer Tandin Bidha as their regional brand ambassador
New Delhi: Pee Safe, India’s leading hygiene and wellness brand, and its sister concern Raho Safe, have signed on famed ...
The Indian Society of Advertisers appoints Sushil Matey as CEO
Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over ...
Times Network’s English Entertainment Cluster unveils exciting programming line-up for the festive season
Mumbai: Times Network's English Entertainment Channels - Movies NOW, MNX and Romedy NOW has announced a special programming line-up, bringing ...
DDB Mudra Group wins IMC mandate for IndoSpace on the basis of ‘Emotional Advantage’ thinking
IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing ...
COLORS Tamil brings to life the vibrant celebration of Navarathri with Nalam Tharum Navarathri
Mumbai: Furthering its pursuit to spread positive vibes and meaningful entertainment during the festive season, COLORS Tamil takes another step ...
