Mumbai: The Ormax Bollywood Audience Report (TOBAR) 2026 is a new research report provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers in India, representing the 28.5 million market of regular Hindi cinema audiences (15+ urban)
1. 57% of the Hindi box office comes from audiences below the age of 30. This proportion increases to a high 70% for first-day box office, making 15-30 years a critical audience segment from a marketing perspective.
2. Film marketing sources are dominated by digital, with YouTube, Instagram and online ticketing apps being the top three sources, followed by in-theatre advertising. Among ticketing apps, BookMyShow has the highest recall, followed by District.
3. Social media is impacting film viewing experiences more than ever before, with 40% audiences sharing film-related memes on social media after watching a film in theatre.
4. Overpriced F&B at movie theatres is the biggest barrier that prevents higher incidence of movie-going, even more than high ticket prices.
The report offers a comprehensive mapping of audience insights, spanning needs, triggers and barriers, content preferences, and key marketing touchpoints in the Hindi theatrical market
Some key highlights of the report have been shared in the above article. The full report is accessible by subscription.
