Creating effective communication for the audience engagement during lockdown
Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These ...
Indian alternatives to Tik-Tok need to innovate and differentiate to beat Instagram Reels: Experts
Mumbai: The ban imposed by the Indian Government on the supremely popular short-form video creator application TikTok, was not well ...
Focus on offerings that can uplift and enhance the lives of people: Naveen Anand, Oriflame
With the world around us changing faster than we ever expected, businesses too have had to evolve and adapt to ...
OTT and Theatre shall and will co-exist: Expert Panel at FICCI Frames 2020
Mumbai: Gulabo Sitabo was the first Hindi movie to bypass a theatrical release and premiere directly onto OTT, which was ...
Tech Mahindra to Launch Blockchain based Contracts and Digital Rights Management Platform for Global Media and Entertainment Industry
Mumbai: Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, today announced the launch ...
IAA & GALA launch “Global Privacy Laws Handbook” virtually
The International Advertising Association (“IAA”) and the Global Advertising Lawyers Alliance ("GALA") had a virtual launch on 8th July of ...
AESL’s new ad campaign, “Padhai Hamari Jaari Hai” crosses 1 Million views on YouTube
New Delhi: Aakash Educational Services Ltd’s (AESL), the national leader in test preparation services, recently launched television campaign titled “Padhai Hamari ...
Johannes Larcher named Head of HBO Max International
International: WarnerMedia, a division of AT&T Inc., today announced that Johannes Larcher will join the company in August as Head of HBO ...
Indian Fantasy Sports Contributes INR 750+ Cr in FY20 by way of Taxes: FIFS – KPMG Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore ...
Ramit Shetty Joins Big Trunk Communications as Lead – Performance Marketing and Strategy
Mumbai: Big Trunk Communications appoints Ramit Shetty to lead its Performance Marketing and Strategy division. He will contribute to building ...
