Jockey India partners with GyFTR to boost its visibility within the consumers
Mumbai: Innerwear and athleisure brand, Jockey has ventured into the digital gift vouchers and loyalty point redemption space with GyFTR ...
Tantan’s debut Influencer Marketing Campaign garners 2.5 mn reach across platforms on Valentine’s Day
New Delhi: Tantan, the 2nd most downloaded dating app globally, leveraged on a strategic and focused influencer marketing campaign to ...
Publicis India to manage integrated communications mandate of UPES
New Delhi: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialization-focused university. The agency would ...
Rainbox Studios acquires the adaptation rights of legendary poet-songwriter Sahir Ludhianvi’s biography
Mumbai: Rainbox Studios, a division of Rainshine Entertainment, announces the acquisition of the book adaptation rights for ‘Sahir Ludhianvi: The People’s Poet.’ ...
ShareChat strengthens monetization team, announces leadership team for the vertical
Mumbai: ShareChat, the social media platform designed for Indian internet users, today announced a stronger focus on monetization with three ...
Deep Drona set to join Enterr10 Media as COO
Mumbai: In his new role, Deep will report directly to Manish Singhal, Managing Director ENTERR10 Media Pvt Ltd. As COO ...
Experiential Platforms mobilises influencers:Sujit Patil, VP & Head of Corporate Brand Communications, Godrej Group
Mumbai: One of India’s oldest conglomerates, the Godrej Group, curated and launched its very own Experiential Marketing IP, the Godrej ...
Fruzzanté Undergoes Rebranding Initiative as a Part of its Expansion Strategy
Mumbai: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in ...
Lalithaa Jewellers tops Most Aired Campaign chart, Hyundai Aura secures 2nd spot in Most Liked Campaign: Chrome Optimal+ Wk 5
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week ...
Watching a play live gives a very different high, we want to bring the theatre community and audience together: Albert Almeida, COO – Live Entertainment, BookMyShow
Mumbai: BookMyShow has announced The Great Indian theatre festival that aims to bring the theatre talent and the theatre hungry ...
