Mumbai: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the ...

Although the concept of branding was introduced in 1760s, the first celebrity driven product was seen in between 1875 to ...

Chennai: The Hindu Group, India’s most trusted media house, has announced an exclusive advertising tie-up with Vijayavani and its publication ...

Anup opines that the monthly rating system will help content creators adopt a holistic approach in scriptwriting, avoid kneejerk reactions. ...

With the recent exit of Uday Sodhi as Business Head of SPNI’s Digital Business and OTT Platform SONY LIV, The ...

With over 62 million views on YouTube just for the trailer, Bala which released last week, has done exceptionally well ...

Mumbai: Subhash Chandra resigned as Chairman of the Zee Entertainment Enterprises' board with immediate effect. He will continue as non-executive ...

Mumbai: Bharti Airtel (“Airtel”), today announced the acquihire of Gurgaon based startup Quikmile, which focuses on building tech-enabled logistics platforms ...

Mumbai: Himalaya is a leading brand in the haircare category, with a strong anti-hair fall portfolio. Now they have come ...

Mumbai: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the ...