Mumbai: Chiyaan Vikram has partnered with Casagrand to front its largest-ever residential project, Casagrand Highcity, as the real estate developer unveiled a new 360-degree marketing campaign titled “Chennai, Idhu Ungalukkaana Revolution.”
The campaign marks Vikram’s return to brand endorsements after a long hiatus and positions Casagrand Highcity as a transformative vision for modern urban living in Chennai.
Spread across 41 acres along Chennai’s rapidly evolving Outer Ring Road corridor, Casagrand Highcity has been envisioned as a large-scale integrated township centred around openness, greenery, recreation, and community living. The project features 28 acres of open spaces, including 22 acres of landscaped greenery, alongside a 5-acre sports clubhouse, a 1.3-acre recreational clubhouse, and 163 lifestyle amenities.
Conceptualised around the idea of “Revolution,” the campaign has been designed as a cinematic storytelling experience extending across television, digital, OTT, cinema, print, outdoor, radio, and social media platforms. At the heart of the campaign is a visually immersive TVC featuring Vikram, rolled out through a teaser-and-reveal strategy that first sparked intrigue across Chennai before unveiling Casagrand Highcity.
The campaign aims to capture evolving urban aspirations around spacious living, greenery, recreation, and community-focused experiences, while presenting Casagrand Highcity as a statement on the future of urban living in Chennai.
