WPP Media raises global ad market forecast to $1.3 trillion as industry shrugs off war fears
Mumbai: WPP Media has significantly upgraded its global advertising outlook for 2026, forecasting the market will expand by 8.9% to ...
The Price of Being First: India’s AI Surge and the Complexity It Left Behind
There is a particular kind of problem that only the ambitious encounter — the problem of having moved so fast ...
Data-led optimisation works best when balanced with strong brand building: Vinay Tamboli, DataQuark – LS Digital
Medianews4u.com caught up with Vinay Tamboli, CEO, DataQuark, LS Digital around the recent launch of QuarkAssist, a modular data platform ...
Lionsgate Play partners with PlayboxTV to expand access to premium Hollywood content in India
Mumbai: Lionsgate Play, the premium streaming platform known for its curated line-up of international entertainment, has announced a strategic partnership ...
The FIFA Ball Has a 500 Hz Sensor. Why Brands Need One Too.
Why the future of marketing will be won not by better dashboards, but by better sensing systems. 1. The Lesson ...
EverydaySure Group Launches EverydaySure Creator Media Networks to empower creators, influencers and brands
Mumbai: EverydaySure Group, a multi-sector business enterprise, has announced the launch of EverydaySure Creator Media Networks, a new media ecosystem ...
Jeffin (Jeff) Thomas exits McCann Worldgroup India as VP Strategy & Planning
Mumbai: Jeffin (Jeff) Thomas has resigned from McCann Worldgroup India, concluding a two-and-a-half-year tenure with the agency where he served ...
Warner Bros. Discovery brings global survival franchise to India with ‘Naked and Afraid: Aadimanav’
Mumbai: Warner Bros. Discovery has launched ‘Naked and Afraid: Aadimanav’, the India adaptation of its globally acclaimed adventure survival franchise, ...
AMD partners with S8UL and Revenant Esports to power India’s competitive gaming and creator ecosystem
New Delhi: AMD has announced collaborations with two of India’s leading esports organizations, S8UL and Revenant Esports (RNTX), as part ...
‘Z’ crosses 100 million viewers across platforms during FIFA World Cup 2026TM opening weekend
Mumbai: Strengthening its position in sports broadcasting and digital entertainment, leading content and technology powerhouse Zee Entertainment Enterprises Ltd. (‘Z’) ...
