Elias George appointed as the Part-time Chairman of Federal Bank

Marketing built its entire foundation on segmentation: age, gender, income bracket, and geography. Those variables worked when mass media meant ...

upGrad appoints Mukesh Mundra as Chief Financial Officer

Mumbai: upGrad has announced the appointment of Mukesh Mundra as its Chief Financial Officer (CFO). Based in Mumbai, Mukesh will ...

The Attention Economy Has Made Us Impatient: Manish Tripathi on What It Means for Brands

There was a time when brands had the luxury of time. A consumer would read a newspaper advertisement in the ...

The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode

AdVinciCode is a Mumbai-based advertising and marketing company specialising in creative campaigns, strategic branding, and innovative digital solutions that help ...

Times Now Navbharat Digital launches campaign “Ab Bas…” aims to address dowry harassment

Delhi: For decades, dowry has often been talked about as a problem confined to economically weaker or socially conservative sections ...

Kotak Mahindra Bank elevates Celia D’Souza to Vice President – Marketing

Mumbai: Kotak Mahindra Bank has promoted Celia D’Souza to the position of Vice President – Marketing, marking a new milestone ...

PepsiCo India expands Sting® portfolio with Classic Kick Campaign featuring actor Lakshya

Mumbai: PepsiCo India has expanded its energy drink portfolio with the launch of Sting® Classic Kick, a new flavour under ...

Mars appoints Mahmoud Maghraby as Media Director for AMEA