New Delhi: Cheil SWA Group has announced the launch of the Cheil Global Capability Center (GCC) under the auspices of Experience Commerce, marking a strategic step to strengthen its global offshore delivery capabilities and support international clients with technology, data, CRM and digital operations from India.
The newly launched GCC will serve as a dedicated offshore hub, bringing together specialised capabilities under a unified framework to deliver integrated digital services at scale. The company said the launch represents the first milestone in Cheil SWA Group’s scale-up journey and reinforces its commitment to expanding its global delivery ecosystem.
With the new centre, Cheil SWA plans to focus on serving offshore clients, particularly enterprises across the United States, Europe, the Middle East and the Asia-Pacific region, offering high-quality technology, data and digital capabilities from India.
The company noted that India’s rapidly expanding GCC ecosystem, coupled with its large pool of technology and digital talent, offers significant advantages in terms of faster hiring, seamless transition and operational scalability. The country’s thriving start-up ecosystem and strong innovation landscape further strengthen its position as a preferred destination for global capability centres.
Commenting on the launch, Sungkyoon Kim, President and CEO of the Cheil SWA Group, said, “The launch of the Cheil Global Capability Center represents a significant step in strengthening our global delivery ecosystem and reinforces our commitment to Indian market. This strategic evolution positions us to better serve offshore clients who are increasingly looking to India for world-class digital and marketing expertise. The Indian market offers an unparalleled combination of scale, talent depth, and innovation velocity. With GCC, we can deliver more integrated, efficient, and impactful marketing services that drive measurable business outcomes for our global partners.”
According to the company, the GCC will consolidate expertise across technology, customer relationship management, data and digital operations, enabling Cheil SWA to deliver integrated marketing solutions while enhancing operational efficiency for clients across global markets. The launch also aligns with the agency’s broader strategy to scale its international operations by leveraging India’s talent ecosystem and growing prominence as a global innovation and delivery hub.
