Influencer marketing still has its place, but it can’t be the only lever: Poonam Prahlad, Born Hi
Born Hi, is a creative-first, data-driven full-service agency that has partnered with over 250 brands across BFSI, FMCG, Fashion, Lifestyle, ...
Who Will Audit the Auditors of Our Times?
This morning (8 th Oct) two seemingly unrelated pieces of news caught my attention — but together, they tell a ...
Specta Quartz Surfaces features Sand Artist Sudarsan Pattnaik in latest ‘Stories Cast in Stone’ campaign
Jaipur: Specta Quartz Surfaces, India’s leading luxury quartz brand, has unveiled the newest chapter of its acclaimed campaign, Stories Cast ...
Success in entertainment remains uncertain because every project involves inherent risk: Monika Shergill at FICCI Frames 2025
Mumbai: Netflix is celebrating its 10th anniversary in the country. At FICCI Frames in a Fireside Chat Netflix India VP ...
Anil Kumar emphasizes digital radio and policy simplification for media growth: FICCI Frames 2025
Mumbai: At the 25th edition of FICCI FRAMES, Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), emphasised the ...
ZEE5 to stream Malayalam film ‘Aabhyanthara Kuttavaali’ on Section 498A from 17th October
Mumbai: ZEE5 is all set to premiere the much-anticipated Malayalam comedy-drama ‘Aabhyanthara Kuttavaali’ on 17th October. Directed by debutant Sethunath ...
PVR INOX introduces India’s first dine-in cinema
MUMBAI: PVR INOX, after recently opening its newest 8-screen multiplex at M5 ECity Mall, Bengaluru, is introducing India’s first dine-in ...
Vedanta Delhi Half Marathon’s ‘Breaking 58:53’ campaign aims at inspiring runners and individuals alike to go beyond barriers, physical and emotional
MUMBAI: In the lead-up to the 20th edition of the Prestigious Vedanta Delhi Half Marathon (VDHM), promoted by Procam International, ...
JioHotstar, Meta, and Google chart the next phase of storytelling innovation
Mumbai: At FICCI Frames 2025, industry leaders from JioHotstar, Meta, and Google came together to explore how artificial intelligence is ...
Hellmann’s and Edelman India roll out integrated ‘Tastebuds Approved’ campaign to celebrate creamy sandwiches
Mumbai: Nothing kills sandwich joy faster than dry bread. Hellmann’s latest integrated brand campaign, ‘Dry bread gone, creaminess on!’ flips ...
