Mumbai: SW Network, an integrated advertising agency, has won the creative mandate for FILA and Foot Locker from Metro Brands Ltd, strengthening its growing portfolio in the Indian retail and lifestyle segment.
Under the partnership, SW Network will manage FILA’s digital creative campaigns, aiming to bring the global athleisure brand closer to India’s young, style-conscious audience through engaging storytelling and immersive digital experiences. For Foot Locker, the agency will lead the mainline creative strategy, positioning the brand as India’s go-to destination for sneaker culture, celebrating individuality, movement, and self-expression.
Speaking on the collaboration, Pranav Agarwal, Co-founder, SW Network, said, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands Ltd., added, “With the athleisure market on the rise, Metro Brands Ltd. are focused on defining and leading this category. Collaborating with Sociowash, brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”
