Chennai: CavinKare has announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury salons, marking the company’s strategic entry into India’s fast-growing premium salon segment.
Building on the success of Raaga Professional, the new brand is positioned as one of the country’s few homegrown premium professional beauty brands, designed specifically for Indian skin and hair while drawing inspiration from Korean and Japanese beauty philosophies.
The launch signals CavinKare’s move into a segment that has traditionally been dominated by international beauty brands. Developed at the company’s state-of-the-art Research & Development Centre, Dermaxix combines globally sourced high-performance ingredients with formulations tailored to Indian skin and hair needs, aiming to deliver international-quality salon experiences through homegrown innovation.
The brand offers a comprehensive portfolio of professional skin and hair care solutions, blending the innovation of K-beauty with the precision of J-beauty science.
Commenting on the launch, Ashrit Pattanaik, Business Head – Raaga Professional, said, “The professional beauty industry in India is witnessing a clear shift towards premium and experience-led services, creating new opportunities for innovation. Through Raaga Professional, we have built strong relationships with salon professionals over the years, and Dermaxix is a natural extension of that journey. The brand reflects our commitment to bringing globally benchmarked, high-performance solutions to the premium salon segment, backed by our deep understanding of the Indian market. Innovation has always been at the core of CavinKare’s growth. With Dermaxix, we have combined global beauty trends with our in-house R&D capabilities to develop premium professional solutions tailored for Indian consumers. As the industry continues to evolve, we remain committed to supporting salon professionals with products that deliver both performance and value.”
Dermaxix makes its debut with India’s first Colour-Changing Korean Glass Wax, inspired by Korea’s renowned Glass Skin beauty philosophy. The dermatologically tested formulation changes colour during application to indicate the ideal removal stage, helping salon professionals achieve greater precision during waxing treatments.
The wax melts at a lower temperature for enhanced client comfort and is formulated with 97.8% naturally derived ingredients and premium botanical extracts. Free from mineral oil and colophony, it is designed to deliver smoother, more radiant-looking skin while enabling luxury salons to offer a differentiated premium treatment experience.
CavinKare said the Colour-Changing Korean Glass Wax is the first of several globally inspired innovations planned under the Dermaxix portfolio. The company plans to introduce an expanded range of premium professional skin and hair care solutions in the coming months, further strengthening its presence in India’s luxury salon market and supporting salon professionals with internationally benchmarked beauty solutions developed in India.
