Auto Sector ad volumes up 27% in Print, 2.5x on Radio: TAM AdEx Report
Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross ...
Madhavan Sekar promoted to Head of Marketing – Amazon Pay at Amazon
Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a ...
Can Home Appliances Benefit From Experience Driven Marketing?
The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained ...
Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying ...
Crompton redefines fan design with new campaign ‘Sculpted, Not Made’
Mumbai: Crompton Greaves Consumer Electricals Ltd., has launched a new campaign titled ‘Sculpted, Not Made’, setting a bold new direction ...
Don’t Fake It: Ethical Boundaries for AI in Communications
AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand ...
Avaada launches “Mission ImPossible” Campaign to reframe climate crisis as personal and immediate
Mumbai: Avaada Group has launched a compelling new campaign titled #MissionImPossible, challenging the conventional perception of climate change as a ...
The Great Khali backed brand, Raj Cooling introduces the World’s Largest Air Cooler under the ‘Make in India’ initiative
Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler. ...
Citykart unveils ‘Band Baja Budget’ campaign to ease wedding season expenses
Mumbai: Citykart, a value fashion retailer, has unveiled its latest campaign titled “Band Baja Budget”. The campaign aims to ease ...
Dentsu Tokyo, Ogilvy Singapore and TBWA\Hakuhodo Tokyo Win Best of Disciplines at The One Show 2025
New York: Three agencies in APAC have received prestigious Best of Discipline wins at The One Show 2025. Dentsu Tokyo, ...
