Mumbai: Mahindra Insurance Brokers Limited has entered into a strategic partnership with WebEngage to strengthen customer experience through a unified, data-led engagement approach. The collaboration is aimed at improving campaign effectiveness and customer engagement outcomes by enabling data-driven orchestration across multiple customer touchpoints.
The partnership will help MIBL build a 360-degree customer view by consolidating interactions across direct-to-consumer platforms, assisted sales journeys and offline dealer-led touchpoints. The initiative is expected to enable the company to map complete customer journeys — from offline renewals to digital self-service purchases — within a single system, supporting more personalised and consistent communication across the insurance lifecycle, including policy purchase, renewals and servicing.
As part of the collaboration, MIBL will leverage WebEngage’s customer data platform to automate policy-level communication, enabling timely and contextual reminders and updates for every policy held by a customer. The unified customer view is also expected to create cross-sell and upsell opportunities across product categories, including extending motor insurance customers into health insurance offerings, while encouraging greater adoption of digital-first journeys.
Commenting on the partnership, Avlesh Singh, Co-founder & CEO, WebEngage, said, “Insurance engagement today must move beyond transactional reminders to intelligent, lifecycle-driven conversations. Our partnership with Mahindra Insurance Brokers Limited brings together unified data, automation, and policy-level intelligence to create highly contextual customer journeys. By connecting assisted, offline, and digital touchpoints, we are enabling the organization to drive stronger engagement, provide cross-sell opportunities, and deliver meaningful value across the policyholder lifecycle. Having successfully driven impactful engagement transformations with brands such as Groww, Acko, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, we are excited to collaborate with MIBL to build innovative, customer-centric insurance experiences at scale.”
Through the collaboration, MIBL aims to move towards a single-view omnichannel customer strategy by combining unified data, automated orchestration and policy-level intelligence. The company said the initiative will help create a scalable foundation for lifecycle engagement, enabling stronger customer relationships, improved campaign effectiveness and sustained growth in an increasingly digital-first insurance landscape.
