Experience Commerce bags Social Media Mandate for ICONIQA Hotels & Resorts
Mumbai: Experience Commerce, a full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media ...
Celsius100 Consulting promotes Rhys Rufus to Chief Executive Officer
Bengaluru: Celsius100 Consulting Private Limited, a transformational business partner to leading Indian and international brands for over two decades, has ...
IPL’s Advertising Divide: How a Few Big Brands and Core Categories Dominate Cricket’s Biggest Ad Platform
Mumbai: IPL 2026 is once again showcasing the league’s commercial dominance, with advertising revenues expected to reach ₹4,900–₹5,200 crore and ...
Bata India targets back-to-school market with ‘Strong Steps, Small Price’ campaign
Mumbai: Bata India has unveiled its ‘Strong Steps, Small Price’ campaign, introducing a new school footwear range aimed at combining ...
Olio Pizza, Rajasthan Royals renew partnership; launch ‘SLICE MAAR’ campaign for IPL 2026
Mumbai: Curefoods’ Olio Pizza has announced the renewal of its official partnership with Rajasthan Royals for another cricket season, alongside ...
Harlequin, Dashverse ink multi-year deal to launch animated microdrama franchises
Bengaluru: Harlequin and Dashverse have announced a strategic multi-year partnership to co-produce a slate of 40 animated microdramas based on ...
The Magnum Ice Cream Company completes majority acquisition of Kwality Wall’s (India)
Mumbai: The Magnum Ice Cream Company (TMICC) has announced the completion of its acquisition of a 61.9% equity stake in ...
Nazara Technologies raises Rs. 500 Crores through Preferential Issue of Warrants
Mumbai: Nazara Technologies a diversified gaming and sports media company, today announced a preferential issue of warrants aggregating to Rs. ...
Fiction continues as core focus while company explores growth in unscripted and format-driven content segments: Mitesh Patel, Rose Audio Visuals
Medianews4u.com caught up with Mitesh Patel COO Rose Audio Visuals The conversation revolves around evolving operational strategies in the television ...
Micro-Dramas at $300 Million: Structural Shift or Context-Driven Spike?
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and ...
