Mumbai: Strengthening its digital leadership structure and reinforcing its focus on profitable growth, Zee Entertainment Enterprises Limited has appointed Tejkarran Singh Bajaj as Business Head – Zee 5 India. The move comes as the company accelerates efforts to expand its digital business and strengthen the streaming platform’s position in the evolving OTT landscape.
In his new role, Bajaj will lead Zee 5 India’s platform strategy and oversee growth across content, consumer engagement, monetisation, partnerships and the broader digital ecosystem. He will also be responsible for spearheading the innovation and AI led initiatives for the platform.
Based in Mumbai, he will report to Amit Goenka, President – Digital Businesses & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
As part of the leadership transition, Siju Prabhakaran will now focus on overseeing the expansion of Zee 5’s global operations.
The appointment aligns with the company’s ongoing strategy to drive scalability, enhance profitability and unlock new monetisation opportunities through stronger content offerings, improved user experiences and value-driven integrations.
Bajaj brings more than two decades of experience spanning OTT, television, branded content, platform strategy and audience growth. Most recently, he served as Senior Vice President and Head – Originals at Jio Studios, where he led the original content business across genres, languages and OTT partnerships.
Notably, he was also part of the founding leadership team at Zee 5 and played a significant role in shaping the platform’s early content strategy, commissioning several successful original titles. Throughout his career, he has held leadership roles at GroupM (Maxus), NDTV, Endemol Shine India, Miditech and Essel Vision Productions.
Bajaj holds a Bachelor of Mass Communication degree from Guru Jambheshwar University of Science and Technology and has also pursued coursework in Data Science from Johns Hopkins University.
