Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
India First, India Today’s Trusted News Show, Targeted by Fake Video — Here’s the Truth
Mumbai: A misleading video circulating on social media falsely claims that Pakistan hacked India Today TV during a live broadcast ...
Criteo Reimagines the Future of Commerce with New Brand Direction
Mumbai: Criteo, the global commerce media platform, has unveiled a revitalized brand direction that underscores its commitment to reimagining the ...
ClanConnect Launches Industry-First Prepaid Model to Bridge ROI, Spend, and Speed Gaps in Influencer Marketing
New Delhi: ClanConnect, an AI-powered influencer marketing platform, has launched prepaid packages for brands, agencies, and businesses of all sizes. ...
Value 360 Communications and Filmmaker Vivek Anchalia Launch AI-Powered Creative Studio Ahead of IPO Filing
New Delhi: Value 360 Communications Limited, one of India’s leading integrated communications and brand-building firms, has announced a strategic collaboration ...
Allana strengthens Pet Food Play with Soha Ali Khan and Avneet Kaur on Board
Mumbai: Allana Consumer Products Ltd. (ACPL), part of the 160-year-strong Allana Group, has unleashed a playful, pet-forward marketing push with ...
Burson Launches AI-Powered Tool to Link Reputation with Business Outcomes
New York: Burson, the global communications agency purpose-built to create value for clients through reputation, has announced the launch of ...
Vipin Yadav joins DriveX as Vice President and Head of Marketing
Mumbai: DriveX Mobility, a fast-growing player in India’s pre-owned two-wheeler market and a subsidiary of TVS Motor Company, has announced ...
Indian Influencer Governing Council unveils Governance Framework and Taskforce for Brand Partnerships
Mumbai: In a landmark move aimed at elevating transparency, trust, and accountability in influencer marketing, the Indian Influencer Governing Council ...
