New Delhi: Value 360 Communications Limited, one of India’s leading integrated communications and brand-building firms, has announced a strategic collaboration with acclaimed filmmaker and AI storytelling pioneer Vivek Anchalia to launch an AI-powered creative studio. This move comes as the company readies its Draft Red Herring Prospectus (DRHP) ahead of a proposed IPO on the SME Exchange, signaling its commitment to innovation-first growth.
The soon-to-be-launched studio will leverage generative AI technologies fused with creative storytelling, brand strategy, and scalable content production to serve the growing demand for personalized, high-volume, cost-efficient campaigns across digital and traditional platforms.
“This new AI-powered creative studio reflects Value 360’s larger vision to not just participate, but actively lead the evolution of communications, marketing, and storytelling,” said Kunal Kishore, Group CEO & Co-Founder, Value 360 Communications Limited. “As we enter the public markets, we want to demonstrate to our investors, clients, and partners that our growth strategy is rooted in innovation, agility, and anticipating what modern brands will demand over the next decade.”
The studio will be co-led by Vivek Anchalia, known for building India’s first AI-native content studio and directing Naisha, India’s first AI-generated feature film. With a portfolio that includes Netflix’s Rajma Chawal and Tikdam on Jio Hotstar, Anchalia brings creative-tech credibility to the table.
“AI is not a threat to creativity, it’s a force multiplier,” Anchalia said. “Together, we are building a model that enables brands to scale quality content like never before, while preserving creative integrity. This is the future of storytelling, and I’m excited to build this vision alongside Value 360.”
The AI studio will operate as part of Value 360’s broader expansion strategy into adjacent verticals beyond PR and communications. By integrating AI-powered content with its existing digital, influencer, and media platforms, Value 360 aims to create a fully integrated solution for brands that prioritizes speed, creativity, and cost-efficiency.
This venture also reinforces Value 360’s transformation into a diversified, tech-enabled marketing platform, aligned with global trends in the convergence of content, creative, and data.
As the company completes its 18-year journey from a founder-led venture to a top independent marketing firm, the upcoming IPO marks a pivotal milestone. The public listing is expected to accelerate the company’s roadmap and broaden its capital base for future innovations like the AI studio.
