Gurgaon: Paisabazaar.com, a digital marketplace for lending products and credit score platform, announced today that it is expanding its operational capacities, by launching a completely work-from-home employment policy for its operations workforce and hiring regional talent from multiple cities.
Before the pandemic, Paisabazaar’s almost entire workforce was largely based in and around its Gurgaon headquarters. However, in the last 15 months, the fintech has built strong internal competencies that now enable its advisors to serve the needs of customers remotely, from anywhere in the country. While there were challenges in the initial few weeks last year, Paisabazaar says productivity and business efficiency has gone up considerably in its work-from-home model.
“Like most players in the financial services industry, we too were unprepared for the sudden lockdown last year. However, over the next few months, we significantly strengthened our in-house infrastructure to adapt to the new external environment. Equipped with this, we have embarked on a remote work model for our operations vertical. This allows Paisabazaar’s advisors to instantly connect with customers and assist them in availing credit seamlessly,” said Naveen Kukreja, CEO & Co-founder, Paisabazaar.com.
Launching multiple city recruitment drives
According to Paisabazaar, its advanced CRM system enabling remote access from anywhere, anytime is not just cost-effective and convenient during times like these but is also a complete game-changer with respect to the expansion of its operations, vis-à-vis onboarding regional talent in geographies without the physical presence of an office and building its repertoire in assisting consumers in a language of their choice.
Towards this, Paisabazaar has launched recruitment drives in Chennai and Indore. Over the next few months, it plans to do similar drives in multiple cities, including Delhi – NCR, across the country.
“Taking a loan can be stressful for customers as the need is usually immediate, and often for a major life goal, and it also comes with significant financial implications. Having an expert to guide you through this process can add immense value. Along with offering a wide choice of products to choose from and completely digital processes, we are focussed on assisting each customer till the last step,” said Naveen Kukreja.
“With digitization, access to credit is going beyond the big metro cities and truly reaching smaller cities and towns. We have seen language often leads to operational challenges while aiding consumers. Local personnel, who can communicate in regional languages and understand the region’s cultural nuances, would help us provide assistance to large consumer segments more effectively and hopefully, also enhance the customer experience,” said Dhiraj Kalra, Senior Director, Operations, Paisabazaar.com.
