There is no time like a huge sporting event to bring people together. And electrical construction materials manufacturer Panasonic Life Solutions India is celebrating just that. With the ICC World Cup underway, it is time for friends and family to gather around the television and cheer for team India.
What comes with these parties, is extensive use of electrical appliances and gadgets and switches. Panasonic’s campaign – with the tagline Load Lega Leader – has the central theme of efficient sharing of load across appliances with wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic.
The campaign has been conceptualised by Wondrlab.
The film is set at Mehraji’s house, with guests preparing to watch the cricket match, creating a stadium-like atmosphere using several electrical appliances. The film’s overall messaging emphasises the importance of load sharing, setting the narrative, ‘Jab cricket ka bukhaar chadhega, load toh badhega.’
Yoshiyuki Kato, Deputy Managing Director, Panasonic Life Solutions and Panasonic Electric Works India, said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”
Rakesh Hinduja, Co-founder, Wondrlab, said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.”
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