MUMBAI: Smart lock screen platform Glance has announced another campaign. This time, Glance has teamed up with Indian Paralympic champion and javelin star, Navdeep Singh for its latest ‘I Glance, I Know’ campaign. In a film, Singh steps into a royal avatar to showcase how Glance makes staying informed effortless.
From breaking news to trending entertainment, sports, and gaming, Glance transforms Android lock screens into a personalised, real-time content experience —no unlock, search or downloads required, just instant access to what users love. Powered by AI, Glance said that it aims to redefine simplicity and discovery, giving over 235 million Indians access to everything they need to know in a glance.
The campaign video takes viewers on a journey where tradition meets technology, as Navdeep Singh transforms into a witty, modern-day maharaja. Singh showcases Glance’s product. The catchphrase “I Glance, I Know” echoes throughout the film and targets Gen Z and millennials.
In a world of doomscrolling, Glance’s campaign aims to remind users how fun and empowering it is to stay effortlessly informed, anytime, anywhere. Singh said, “Stepping into the role of a royal for the first time was a blast! This campaign let me bring out my fun side while staying true to who I am—someone who’s always up for a challenge and never afraid to try something new. Working with Glance was a natural fit because, just like me, it’s all about keeping things effortless and real, while still having a great time. ‘I Glance, I Know’ perfectly captures the vibe of staying updated without missing a beat.
“I want to express my heartfelt gratitude to my manager for his relentless support and belief in my journey. A special thanks to Team Navdeep Singh for their hard work and passion, which made this collaboration a reality. Together, we have created something that inspires, connects, and celebrates the human spirit.”
Glance CMO Bikash Chowdhury said, “We are delighted to collaborate with Navdeep Singh for this campaign. Navdeep’s inspiring journey and his ability to connect with millions through his resilience and determination make him an ideal partner for Glance. With our platform’s extensive reach of over 235 million users across the country, this campaign celebrates the joy of staying informed and engaged in real-time. At Glance, we believe that knowledge is empowering, and we aim to inspire users to explore the world with curiosity, confidence, and the power of a glance.”
The ‘I Glance, I Know’ campaign is part of Glance’s #YehSmartHaiBoss initiative, which aims to highlight how effortlessly Glance keeps consumers informed— no searching, unlocking, or downloads needed. Other campaigns under #YehSmartHaiBoss include ‘Bigg Boss’, Vijender Singh Chauhan’s #KeepItKezual, and a mother-son film featuring Sutapa Sikdar and Babil Khan. Together, these campaigns have looked to boost Glance’s share of voice. The ‘I Glance, I Know’campaign was released on Glance’s social media channels.
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