Mumbai: This week, Parachute, brought the essence of Indian heritage to one of the world’s most iconic global destinations — Times Square, New York.
As festive lights illuminated the New York skyline, drawing thousands from the South Asian diaspora and beyond, Parachute stood tall as a symbol of purity, authenticity, and trust. The brand’s presence in Times Square marked a proud milestone — one that celebrated India’s rich traditions and Parachute’s enduring legacy of care.
Representing millions of Indians across the world, Parachute’s shining moment in Times Square reflected the warmth of India on a global stage, reminding audiences of the brand’s timeless promise: purity that stands the test of time.
Sharing the news on the LinkedIn handle, Saugata Gupta, Managing Director & CEO, Marico Limited, wrote, “As an Indian-born brand with deep roots in trust and purity, Parachute has been part of millions of homes for generations. This week, seeing it shine bright at one of the most iconic places in the world, Times Square, New York, is truly a moment of pride. It is not just for us at Marico Limited, but for every Indian who has believed in the power of homegrown brands to go global. This is a testament to Parachute’s growing footprint in the North American markets. It is already available in over 45+ countries, and we remain committed to sharing the essence of India with the world, with each one of the 1 billion+ bottles we sell every year globally.
The evolution of Parachute is nothing short of amazing. From being India’s first branded coconut oil to becoming a symbol of purity and trust that’s been passed down through generations. I have always believed in the power of Indian brands and how far we have come. I also believe in how much further we can go when innovation, purpose, and consumer love come together. This moment is a reminder that no matter where we are, the light of our roots continues to shine bright.”
With this landmark moment, Parachute reaffirmed its position not just as a household staple, but as a global ambassador of Indian quality and trust — bridging generations, borders, and celebrations
