Bengaluru: Paradeep Phosphates Limited (PPL), a private-sector fertilizer producers, has announced cricketing legend Rahul Dravid as its brand ambassador across its product portfolio. The collaboration unites two names synonymous with trust, discipline, reliability, and performance—qualities that reflect both Dravid’s illustrious career and PPL’s farmer-first philosophy.
The association marks the launch of two nationwide campaigns — “Kheti Ka Game Changer” for Jai Kisaan Navratna Nano Shakti Nano DAP and “NPK & Organic Fertilizers Ki Winning Team” for PPL’s NPK and organic range. Using relatable cricket analogies, the campaigns simplify agronomy concepts, with Dravid playing the role of mentor—guiding farmers to make the right choices for better yield and soil health.
Suresh Krishnan, Managing Director & CEO, Paradeep Phosphates Limited, said, “We are pleased to welcome Rahul Dravid to the PPL family. His unwavering integrity, dedication and consistency truly reflect the values we uphold at PPL, making him a perfect representative for the brand. Rahul embodies the principles we bring to farming — trust, consistency, and an evidence-led approach. Just as he has guided teams to success through patience and strategy, our products — from Nano fertilizers to balanced nutrient solutions are designed to help farmers achieve better yields and adopt sustainable practices. Together, we aim to empower every farmer to become a ‘game changer’ in their own field, helping them achieve not just higher yields but winning outcomes, season after season.”
Rahul Dravid added, “I’m delighted to partner with Paradeep Phosphates, an organization deeply committed to advancing Indian agriculture. Farmers and sportspersons share a similar mindset, as both rely on patience, timing, and the right support systems to succeed. I’m proud to work with PPL to help farmers make practical choices and to be part of an initiative that empowers our farming community.”
Developed by PPL’s sister concern Zuari FarmHub Ltd (ZFHL) in collaboration with TERI, Jai Kisaan Navratna Nano Shakti Nano DAP has demonstrated improved nutrient efficiency and higher yields in ICAR, SAU, and KVK trials. The “Kheti Ka Game Changer” campaign communicates how nano formulations deliver millions of biocompatible nanoparticles per drop for faster nutrient absorption and reduced wastage—mirroring Dravid’s precision-led strategy on the field.
Madan Pandey, MD & CEO – ZFHL, said, “We are pursuing a long-term goal for sustainable farming and the development of Nano products, in collaboration with TERI, is a step towards that end. Our association with Rahul Dravid will help in giving the required fillip to the nano fertilisers.”
The “NPK & Organic Fertilizers Ki Winning Team” campaign reinforces balanced fertilization as the key to soil health and productivity. Drawing on cricket metaphors, the films feature Jai Kisaan Navratna 20:20:0:13 as the Captain, TSP 46% P as the Star Opener, and NPK 19:19:19 as the All-Rounder—supported by organic fertilizers as “Mitti ke Rakshak” under the PM PRANAM Yojana.
Harshdeep Singh, President & CCO, Paradeep Phosphates Limited, noted, “While PPL has been pursuing the goal of balanced fertilisation through farmer-connect and channel partner programs, our association with Rahul Dravid, who is known as Mr Dependable, fits in well with PPL’s reputation in the market. We are expecting the campaigns to create awareness among large number of farmers and reap positive results for the company.”
The integrated campaigns will roll out across television, digital, and print platforms, extending PPL’s vision to educate and empower farmers through innovation-led, sustainable agriculture practices.
