Mumbai: Parag Milk Foods, a Dairy-FMCG company, has announced Django as its digital marketing partner for three of its flagship brands — Go Cheese, Pride of Cows, and Avvatar. This strategic partnership is set to accelerate the brands’ digital transformation journeys, leveraging innovative storytelling, influencer collaborations, and data-led performance marketing to drive consumer engagement.
As part of the mandate, Django will develop and execute brand-specific digital strategies tailored to each label’s unique identity and target audience:
Go Cheese will focus on themes of innovation, health, and convenience, with digital assets and narratives crafted to reinforce its leadership in the cheese category.
Pride of Cows, the premium single-origin milk brand, will be supported through a holistic 360° digital approach, combining content marketing, loyalty programs, quick commerce integrations, and strategic paid media to enhance its luxury farm-to-home experience.
Avvatar, India’s first vegetarian whey protein sports nutrition brand, will benefit from high-impact influencer marketing and targeted digital storytelling, further cementing its appeal among athletes and fitness communities nationwide.
Akshali Shah, Executive Director, Parag Milk Foods, expressed her enthusiasm about the collaboration, “At Parag Milk Foods, innovation is at the heart of everything we do — from product development to consumer outreach. As we accelerate our digital transformation journey, we are delighted to welcome Django on board. Their strategic mindset, creative strength, and data-driven approach are well aligned with our vision of building stronger digital communities and deepening brand love across platforms.”
Shivang Shah, Co-founder of Django, also shared his thoughts, “It’s an exciting opportunity to work with a dynamic portfolio of brands like Go Cheese, Pride of Cows, and Avvatar. Each of these brands has a unique story to tell, and Django is thrilled to bring them to life through cutting-edge digital campaigns that drive engagement, relevance, and impact.”
This partnership reflects Parag Milk Foods’ commitment to driving digital excellence and creating differentiated brand experiences across India’s fast-evolving digital landscape.
