Bengaluru: Paragon Footwear has commemorated its 50th anniversary. With a robust production of 140 million pairs annually and a presence in 19 countries, Paragon continues to shape India’s footwear industry.
Since its inception in 1975, Paragon has transformed from a regional brand producing 1,500 pairs per day into a national leader manufacturing 400,000 pairs daily. The company serves millions of customers annually through its extensive offline and online presence. Its distribution network, comprising over 800 distributors and more than 200,000 multi-brand outlets (MBOs) across India, ensures market penetration across Tier-1, Tier-2, and Tier-3 cities.
Paragon has also been witnessing steady global growth, with exports experiencing double-digit expansion across Asia, the Middle East, and the EU. The company continues to strengthen its international partnerships to increase its global footprint.
Innovation and product diversification have been key to Paragon’s success. The company has expanded beyond traditional rubber footwear, investing in Polyurethane (PU), Polyvinyl Chloride (PVC), Ethylene Vinyl Acetate (EVA), and Thermoplastic Rubber (TPR)-based products cater to diverse consumer needs. Notably, Polyurethane (PU) chappals stand out as the highest revenue contributor, accounting for 45% of total sales, while the iconic Rubber Hawaii line remains a significant growth driver.
As Paragon steps into the future, it is poised to embrace digital transformation. The company has significantly bolstered its digital presence, with online sales in mass brands increasing over the last decade. Investments in technology, including a new POS system, AI-powered recommendations and data-driven marketing, have enhanced customer experiences.
Sustainability is a key focus area. Paragon is investing in waste management and raw material recycling, collaborating with external agencies to meet its Environmental, Social, and Governance (ESG) goals. At the production level, efforts are being directed toward reducing environmental impact and improving eco-friendly manufacturing processes.
As part of its expansion strategy, Paragon places a strong emphasis on hiring and nurturing talent. As the company expands, it continues to invest in its workforce, ensuring they are equipped to meet evolving market demands that align with its growth ambitions.
“As we celebrate 50 years of Paragon, our focus remains on strengthening our partnerships, investing in technology, and expanding our global presence,” said Sachin Joseph, Executive VP – Marketing and IT at Paragon Footwear. “Our growth story is built on the trust of our customers, the dedication of our employees, and our pursuit of innovation. The next phase will be about furthering this vision and making high-quality footwear accessible to even more people worldwide.”
