Personal care brand Clensta has unveiled its campaign #TheBetterWay along with partner and investor actor Parineeti Chopra. The campaign urges consumers to evolve from making ‘good’ choices to ‘better’ ones.
In the campaign film, Chopra emphasises making better choices. “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good, but Clensta products are Better,” she says. The brand is also set to throw #TheBetterWay challenge on Social Media to create more buzz around the campaign.
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Clensta offers a range of personal-care products across categories formulated at IIT-Delhi.
“At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion litres of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion litres of clean drinking water.
#TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle” said Puneet Gupta, Founder, Clensta.
“Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices,” said actor Parineeti Chopra.
