Hyderabad: Parle Agro, a beverage company, has launched Smoodh Kesar Badam, the newest addition to its flagship dairy beverage brand Smoodh. The introduction strengthens the brand’s flavoured milk portfolio by bringing the classic Indian Kesar Badam flavour to consumers seeking a rich and indulgent dairy experience.
A flavour combination widely loved across India, Kesar Badam is associated with familiarity and richness. Smoodh Kesar Badam blends the goodness of almonds with the warmth of saffron and smooth, creamy milk to deliver a premium indulgent experience in Smoodh’s signature style. Designed for multiple consumption occasions — from festive celebrations and family gatherings to everyday refreshment — the product is priced at INR 10 for 80 ml and INR 20 for 150 ml, making it accessible for daily consumption.
Commenting on the launch of Smoodh Kesar Badam, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Since its launch, Smoodh has redefined the dairy beverage category by making indulgent dairy-based beverages more accessible. The Smoodh flavoured milk range has quickly become a favourite among young consumers and families alike. Kesar Badam is a flavour that carries strong cultural relevance and wide appeal, which made it a natural addition to our portfolio. With Smoodh Kesar Badam, we are bringing this familiar taste in a contemporary, on-the-go format while further strengthening our leadership in the category. This launch reflects our continued focus on building products that align with evolving consumer preferences, while staying rooted in flavours India genuinely connects with.”
Smoodh Kesar Badam will be available in multiple pack formats across urban and rural markets through general trade, modern trade, as well as digital and quick commerce platforms.
The company said the introduction of the new variant aligns with its strategy to capitalise on growing consumer affinity for traditional Indian flavours within the rapidly expanding flavoured milk segment. Kesar Badam, given its heritage and cross-generational appeal, presents an opportunity to deepen consumer engagement and broaden the brand’s footprint.
The launch will be supported by an integrated marketing campaign spanning out-of-home (OOH), digital platforms, social media, influencer partnerships and in-store visibility initiatives. The campaign aims to drive awareness and trial at scale, positioning Smoodh Kesar Badam as a premium yet accessible dairy beverage that blends tradition with contemporary taste.
With Smoodh, Parle Agro continues to expand its dairy beverage portfolio across flavoured milk and lassi segments. The flavoured milk range currently includes Chocolate, Chocolate Hazelnut, Toffee Caramel and the newly launched Kesar Badam variant.
