MUMBAI: This Friendship Day, Parle-G, India’s most beloved biscuit brand, has released its Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most powerful relationships. Through the story of a mother and her daughter, the film looks to remind consumers that sometimes our oldest relationships become our strongest friendships.
Parle-G’s campaign this year is a call to pause and reflect on the unsung friendships in our lives, the bonds that weren’t chosen, but were always there.
“Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life. Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film,” said Mayank Shah, VP Parle Products.
“This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”, said Vinod Kunj, founder, chief creative officer, Thought Blurb Communications.
When we are young, mothers are our first teachers, protectors, and disciplinarians. They make the rules, guide us, feed us, and with every Parle-G dunked in milk, they pass on tiny bits of wisdom. But with time, some things change.
This film captures that emotional journey with incredible simplicity and honesty. Of going from dependency to deep connection, from mother and daughter to lifelong confidantes. “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today”, said Renu Somani, National Creative Director, Thought Blurb Communications.
This Friendship Day, Parle-G says that it invites consumers to join it in celebrating the friendships that don’t begin in a playground, but in a kitchen, at a dining table, or in the quiet corners of a busy home. Because the journey from “Ma” to “best friend” is one of life’s most beautiful transitions. And like Parle-G, it’s a bond of a lifetime.
Client: Parle Products
Vice President: Mayank Pravinchandra Shah
Product Manager: Megha Thakare
Deputy Brand Managers: Rahul Yadav, Anshuman Sharma
Chief Creative Officer: Vinod Kunj
National Creative Director: Renu Somani Karwa
Writer: Renu Somani Karwa
Executive Director: Nidha Luthra
Brand Solutions Manager: Timiha Kunj
