MUMBAI: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with Celebrity Cricket League (CCL) for its upcoming 10th season. For about seven seasons, Parle and CCL have looked to build a relationshi.
As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned a initiative called Parle 12th Man, where Parle 20-20 customers will get an opportunity to be a part of CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying actor-player images from CCL.
Commenting on the same, Mayank Shah, VP, Parle Products, said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and print around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”
Vishnu Vardhan Induri, Founder, Celebrity Cricket League, said, “We are happy to have Parle as the Co- Presenting Sponsor for the 10th Season of CCL. Parle has been a committed partner for CCL over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”
CCL kicked off the 10th season with a show in Dubai, on 2 February, 2024, projecting this season’s promo on Burj Khalifa. It claims to be the only sports league in India that brings 200+ actors from eight languages together. The league starts on 23 February in Sharjah, continuing for another three weekends in India with 20 matches that aim to grow the appeal of the sport beyond cricket fans. The tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.
