The 2023 ICC Men’s Cricket World Cup has proven to be more than just a sporting event; it has become a global celebration of cricket, uniting fans, and nations in their shared passion for the game. The World Cup has witnessed breathtaking performances, exhilarating matches, and unforgettable moments that will be etched in the annals of cricket history.
As per the data for the time band 02:00 PM to 09:00 PM on Saturday, 14th October the total duration of Hindi News lives streams for the ICC World Cup coverage in the HSM market stood at 4.17 Lakh seconds. Within that time band the Total Concurrent Views for the 3 highest consumed live streams were at 63.9 Lacs, 29.5 Lacs, & 12.6 Lacs for Aaj Tak Live, Zee News Live and ABP News Live respectively adding to 92.6% of the total viewing of this coverage. (Source: Chrome Digital Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – HSM, NCCS 15+.)
“We have seen similar trends across digital platforms during the Chandrayaan launch and the recent earthquake in Delhi. Majority of the Hindi news consumption in HSM for events of national significance happens mostly on Aaj Tak Live, ABP News Live, Zee News Live, and India TV Live with the total share of consumption adding to 84.3 % & 66.1%*, deduped cumulative total for the Chandrayaan launch and Delhi earthquake respectively across these 4 legacy News brands.” Pooja Shrivastava, Head Digital Initiatives, Chrome DM.
As the cricketing world held its breath for the epic clash between two arch-rivals, millions of viewers across India and beyond turned to their choice of news brands for minute-by-minute updates, insightful analysis, and exclusive interviews with cricketing legends and experts. The India vs. Pakistan cricket match has always been more than just a game; it is a cultural phenomenon, uniting millions of hearts.
As audiences continue this captivating journey, it is evident that the 2023 ICC Men’s Cricket World Cup is more than a sporting event; it is a cultural phenomenon that transcends boundaries, celebrates diversity, and embodies the spirit of sportsmanship.
*(Source: Chrome Digital Track – Unique / Unduplicated reach – Live streams + VOD Data streams across Connected TVs with Operating Systems including Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, Linux, & YouTube, and Smartphones through YouTube, OTT platforms, native apps, and websites; Market – HSM, NCCS 15+.)
