The world TV premiere of Yash Raj Films’ Pathaan on Star Gold, has created a viewership record with a reach of 45.5 million viewers and an Average Minute Audience (AMA) of 15 million (Source: BARC – All India, CS2+, TV+OOH). The Shah Rukh Khan, Deepika Padukone and John Abraham-starrer emerged as the highest rated Hindi movie Television premiere of 2023.
Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star, said, “We are delighted with the response received for the world TV premiere of Pathaan. We continuously strive to bring the very best and latest movies of Indian cinema on our channel for movie aficionados. The success witnessed with Pathaan demonstrates the strength of TV in the country and its ability to reach a wide audience and bring families together for shared viewing experiences. Star Gold has been home to the biggest blockbuster premieres and we look forward to bringing in more blockbusters for families to enjoy.”
Akshaye Widhani, CEO, Yash Raj Films, said, “We are thrilled to witness the resounding success of Pathaan’s premiere on Star Gold as the biggest TV premiere of 2023. It’s a testament to the unwavering support of our audience who continue to embrace our vision to create unforgettable cinematic experiences. Pathaan that belongs to our prized YRF Spy Universe, could not have premiered on a bigger platform than Star Gold whose reach remains unparalleled.”
A Disney Star statement revealed that the top three movie premieres (by ratings) of 2023 were on Star Gold, with Brahmāstra: Part One – Shiva and Ram Setu following Pathaan.
