PayNearby, a branchless banking and digital network, today released an awareness campaign on the occasion of “World Hearing Day”. The campaign promotes the importance of sign language and looks to spread awareness about the importance of maintaining good hearing health. It urges people to be aware and learn basic Indian Sign Language (ISL) gestures to communicate better with people who have hearing difficulties. It is in sync with World Health Organization’s (WHO) theme for 2023 – Ear and hearing care for all! Let’s make it a reality!
The campaign features Rahul Bhosale a PayNearby employee, who shows how easily everyone can communicate with him using ISL. A special colleague himself, Rahul shares common gestures in the video, including simple signs for common phrases such as ‘hello’, ‘thank you’, ‘sorry’, and ‘goodbye’.
On the campaign, Jayatri Dasgupta, CMO, PayNearby, said, “Staying true to our brand philosophy ‘Zidd Aage Badhne Ki’, we have always stood and taken a stand for social causes. This campaign is reflective of that. We are an inclusive and diverse organization where we want all our colleagues to feel included. By featuring our colleague, Rahul, in this campaign, we want to send out a message that even with a disability, nothing is impossible. All it takes is empathy on our part and a little bit of sign language. All this can go a long way in facilitating communication with people with hearing difficulties and help create a more inclusive and accessible world for all.”
Watch the film here;
