National: IAM group of companies has been appointed by Pearson India, a key learning company in India, to lead its higher education marketing. This partnership combines Pearson’s top-tier education with IAM’s data-driven marketing and solutions expertise.
Aditya Uppal, COO at IAM Group of Companies said, “We are excited to be working with Pearson India. Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike.”
IAM Group of Companies will leverage their marketing expertise for Pearson India, creating digital campaigns, social media strategies, and engaging content tailored for educators and learners.
Vinay Kumar Swamy, Country Head of Pearson India said “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative,”
This association aims to foster deeper connections with educators and learners across India through 360 degree marketing initiatives.
